Introduction to the Google Ad Auction

GoogleBusiness asked:


Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

Related posts:

  1. Google AdWords Bidding Tutorial
  2. An introduction to Google AdWords
  3. Flexicar talks about Google AdWords
Posted on May 18, 2010 at 3:25 am by admin · Permalink
In: Adwords · Tagged with: , , , ,

25 Responses

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  1. Written by sheiwahtan
    on May 18, 2010 at 8:41 pm
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    This is an excellent video, it does help to explain quality score too!

  2. Written by nawixi
    on May 20, 2010 at 4:40 am
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    ho not only writtes amazing boooks for students, he is really good at game theory, this system gives an incentive to bid high and have relevant content, just brilliant from the economics point of view

  3. Written by OKREDHOT
    on May 22, 2010 at 10:33 pm
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    thanks for your book “intermediate microeconomics”, as student in management, it helped me a lot for my studies.

  4. Written by TubeVentures
    on May 25, 2010 at 2:11 am
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    very interesting

  5. Written by carrefour340
    on May 26, 2010 at 10:08 am
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    Dommage ne ne comprends bien l’anglais , regardez le concept victory telecom sur ma vidéo

  6. Written by MarcusThe411
    on May 26, 2010 at 5:44 pm
    Permalink

    Great Video,

    20 Ways To Make $100 A Day

    Online Visit Site

    ReallyProsper com

  7. Written by wiseye61
    on May 29, 2010 at 2:30 am
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    hal looks like bill gates.

  8. Written by SAH180
    on June 1, 2010 at 12:47 pm
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    asd

  9. Written by Stuff2ResellonEbay
    on June 4, 2010 at 8:01 pm
    Permalink

    very good tips

  10. Written by brunocelidonio
    on June 5, 2010 at 4:02 pm
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    That is just an amazing video…helped me a lot to understand the tool!

  11. Written by litnight
    on June 8, 2010 at 7:03 am
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    This was a great video. Saved me from reading 30 pages. (I’ll read them anyway, but now I’m going in with at least some knowledge about how this works).

  12. Written by easygoldmoneyfast
    on June 10, 2010 at 11:38 pm
    Permalink

    New FREE MONEY Opportunity!
    go to
    easygoldmoneyfast . com

  13. Written by Kibutztv
    on June 12, 2010 at 11:19 am
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    lol 04:11

  14. Written by ekasbury
    on June 15, 2010 at 12:16 am
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    Awesome video. Very informative. And I was thanked for giving my attention at the end – nice touch. :)

  15. Written by zactheprick
    on June 17, 2010 at 8:54 pm
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    excellent video very informative and hope these tips will help my marketing.Used a company called dotcomchrome who have proved to be a scam only wish i had looked on youtube first once again thankyou i will be adding you to my favourites

  16. Written by strive4impact
    on June 17, 2010 at 10:58 pm
    Permalink

    I think the video is a great explanation. Unfortunately, I’ve been really disappointed by the quality score issue because no matter how much I’m serving relevant content, Google seems to think my ads are somehow less useful than others who are writing spammy ads and even spammier landing pages.

  17. Written by always366
    on June 20, 2010 at 11:15 am
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    I’m interested in more information

  18. Written by almsfsdjgx
    on June 22, 2010 at 10:31 am
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    Nah, I don’t trust this video, it is all a deception.
    Google uses MAGIC :D

  19. Written by lg123xyz
    on June 25, 2010 at 9:51 am
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    I like the way Google makes the presentation with pictograms…just like how they train dolphins at the zoo.

  20. Written by ttoolman15
    on June 27, 2010 at 2:51 pm
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    really cheap shopping right here…. im someone who loves to shop so thought peeps might like this. tripleclicks. com/10886493

  21. Written by wolfkatt
    on June 29, 2010 at 5:41 pm
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    it’s amazing how many ppl make comments about something they have no clue about and/or doesn’t apply/affect them. This is the best and simplest explanation I’ve seen yet and I have spent years in the SEO/SEM/SEMM field.
    What’s more amazing is the comments from people here who have no interest actually WATCHED it. Jeez, get a life.

  22. Written by theycallmestevee
    on June 29, 2010 at 9:53 pm
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    LOL

  23. Written by reppinNW
    on July 1, 2010 at 3:59 pm
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    Pie chart placement fail 3:10

  24. Written by KnowYourTeam
    on July 1, 2010 at 6:40 pm
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    they screw us out of what exactly? i can’t recall every paying Google any money for anything

  25. Written by Mortgageman2006
    on July 4, 2010 at 6:58 pm
    Permalink

    Just shows how they screw us all. Where is the info on how they rate your content? Just more gobbygup

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